v Imperfection is every woman’s nightmare; however suffering from a
nail infection can really affect ones everyday life. For many, covering or
hiding this embarrassing problem becomes a high priority, consequently lowering
their quality of life. So why does a nail
infection conquer all?
v Anyone suffering from infected nails
would simply try to hide the infection through the application of nail vanish
or cover the feet with closed toe shoes.
During summer, this can become difficult.
v Nail infections can cause low-esteem
and embarrassment to even the most confident of people. Ugly, unsightly nails are embarrassing and
can affect every aspect of your life from choosing what to wear to deciding which
events to attend. The constant anxiety
about nail infections may even lead to stress, which is well known to lower
quality of life, possibly leaving serious side effects.
v ClearZal® BAC has
launched a new advertising campaign to refresh the brand’s current image by introducing a
unique concept which hopes to consolidate its position as the market leader.
v The advertising
campaign is aimed to increase awareness of the brand in a never seen before
creative approach. The goal is to engage with the public, promoting the
physical and emotional effects of having a nail infection.
v The campaign
is about putting the public in the shoes of someone who suffers from a nail
infection and ways in which it can be avoided. ClearZal® BAC is now
putting forward a strong message to reinforce the public that nail infections
can be and should be avoided.
END
Notes to Editors:
For further information please contact
the ClearZal® press office:
Saher Dogar on 07805 560478/01869
342154 or saherdogar@zeonhealthcare.com
