PRESS RELEASE
27/03/2013
Growing
old is something everyone must experience, it is part of human life. Greying
hair, loss of sight and ageing skin are just a few symptoms suggesting the
diminishment of youth. Reducing the appearance of ageing has always been an
option, and now delaying the appearance of wrinkles is now possible.
As
the skin ages there is a sudden rush to purchase expensive anti-ageing creams
that can only help cover and reduce the appearance of wrinkles. Unless Botox is
affordable, nothing is younger looking than wrinkle free skin. Sunscreen
protection is designed to protect the skin from radiation that may cause
burning and signs of ageing. Unfortunately many forget the extent of benefits a
sunscreen provides and only purchase sunscreens during summer or when on
holiday.
Living in
a city/urban area can severely damage skin cells causing the appearance of
wrinkles, skin discoloration, pigmentation and many other skin conditions.
Urban environmental damage is too a common cause of ageing, as the human skin
is predominantly sensitive to urban pollution. Such pollution produces free
radicals that accelerate damage to skin cells causing the skin to age quicker.
A
new generation of sunscreens has now introduced a ‘second skin technology’ concept
that caters for both the health and beauty needs of women. The new dermatologically
tested Frezyderm Velvet Sunscreen range uses a Photo-Immune-Protection (PIP)
System which is designed to offer excellent protection from the entire range of
the solar spectrum. Different to other sunscreens, the Frezyderm Velvet Sunscreen
range uniquely protects the skin from damaging sun rays during summer, but also
safeguards the skin from city pollution, whilst masking wrinkles and
stimulating the reproduction of damaged skin cells, essentially reducing the
process of ageing.
The Frezyderm
Velvet Sunscreen with its revolutionary second skin technology provides an invisible ‘guardian angel’
layer to the skin, allowing a flawless finish, whilst protecting it against
harmful solar radiation. The non-greasy serum provides a combination of a total
beauty treatment in a form of a sunscreen, offering moisturising and priming
properties whilst protecting the skin from all environmental factors that may
cause the risk of skin damage.
Despite
the overly populated market for sunscreens, the Frezyderm Velvet Sunscreens due
to its unique multi-purpose benefits has exclusively been recognised by the UK’s
leading health and beauty retailers Boots. Now available in major stores is the
entire range of the Frezyderm Velvet Sunscreens, the range includes:
·
Frezyderm Velvet Sunscreen- Face- 30+
·
Frezyderm Velvet Sunscreen- Face- 50+
·
Frezyderm Velvet Sunscreen- Body
END
Note
to Editors:
For
more information please contact the Frezyderm press office:
Saher
Dogar on 0186 934 2154 or saherdogar@zeonhealthcare.com
