Uncovering the inside story of Nail Infections

v Imperfection is every woman’s nightmare; however suffering from a nail infection can really affect ones everyday life. For many, covering or hiding this embarrassing problem becomes a high priority, consequently lowering their quality of life.  So why does a nail infection conquer all?

v Anyone suffering from infected nails would simply try to hide the infection through the application of nail vanish or cover the feet with closed toe shoes.  During summer, this can become difficult.

v Nail infections can cause low-esteem and embarrassment to even the most confident of people.  Ugly, unsightly nails are embarrassing and can affect every aspect of your life from choosing what to wear to deciding which events to attend.  The constant anxiety about nail infections may even lead to stress, which is well known to lower quality of life, possibly leaving serious side effects.

v ClearZal® BAC has launched a new advertising campaign to refresh the brand’s current image by introducing a unique concept which hopes to consolidate its position as the market leader.

v The advertising campaign is aimed to increase awareness of the brand in a never seen before creative approach. The goal is to engage with the public, promoting the physical and emotional effects of having a nail infection.

v The campaign is about putting the public in the shoes of someone who suffers from a nail infection and ways in which it can be avoided. ClearZal® BAC is now putting forward a strong message to reinforce the public that nail infections can be and should be avoided.

 END

Notes to Editors:

For further information please contact the ClearZal® press office:

Saher Dogar on 07805 560478/01869 342154 or saherdogar@zeonhealthcare.com

PRESS RELEASE: Boots Feel the Frezyderm Fever

PRESS RELEASE

27/03/2013

Growing old is something everyone must experience, it is part of human life. Greying hair, loss of sight and ageing skin are just a few symptoms suggesting the diminishment of youth. Reducing the appearance of ageing has always been an option, and now delaying the appearance of wrinkles is now possible.

 As the skin ages there is a sudden rush to purchase expensive anti-ageing creams that can only help cover and reduce the appearance of wrinkles. Unless Botox is affordable, nothing is younger looking than wrinkle free skin. Sunscreen protection is designed to protect the skin from radiation that may cause burning and signs of ageing. Unfortunately many forget the extent of benefits a sunscreen provides and only purchase sunscreens during summer or when on holiday.

Living in a city/urban area can severely damage skin cells causing the appearance of wrinkles, skin discoloration, pigmentation and many other skin conditions. Urban environmental damage is too a common cause of ageing, as the human skin is predominantly sensitive to urban pollution. Such pollution produces free radicals that accelerate damage to skin cells causing the skin to age quicker.

A new generation of sunscreens has now introduced a ‘second skin technology’ concept that caters for both the health and beauty needs of women. The new dermatologically tested Frezyderm Velvet Sunscreen range uses a Photo-Immune-Protection (PIP) System which is designed to offer excellent protection from the entire range of the solar spectrum. Different to other sunscreens, the Frezyderm Velvet Sunscreen range uniquely protects the skin from damaging sun rays during summer, but also safeguards the skin from city pollution, whilst masking wrinkles and stimulating the reproduction of damaged skin cells, essentially reducing the process of ageing.

The Frezyderm Velvet Sunscreen with its revolutionary second skin technology provides an invisible ‘guardian angel’ layer to the skin, allowing a flawless finish, whilst protecting it against harmful solar radiation. The non-greasy serum provides a combination of a total beauty treatment in a form of a sunscreen, offering moisturising and priming properties whilst protecting the skin from all environmental factors that may cause the risk of skin damage.

Despite the overly populated market for sunscreens, the Frezyderm Velvet Sunscreens due to its unique multi-purpose benefits has exclusively been recognised by the UK’s leading health and beauty retailers Boots. Now available in major stores is the entire range of the Frezyderm Velvet Sunscreens, the range includes:

·         Frezyderm Velvet Sunscreen- Face- 30+

·         Frezyderm Velvet Sunscreen- Face- 50+

·         Frezyderm Velvet Sunscreen- Body

END

Note to Editors:

For more information please contact the Frezyderm press office:

Saher Dogar on 0186 934 2154 or saherdogar@zeonhealthcare.com

Is this the World’s Best Sunscreen?

The marketplace is overflowing with all kinds of sunscreens- many of which look, feel and provide the same results. So how do these brands still manage to compete in such an overcrowded marketplace? They must all posses some sort of USP- so you’d think.

Ok so it doesn’t take much to work out the different ways in which brands try todistinguish their sunscreens- you’ll find that the most common difference between them is the form in which they dispense, with the ‘many’benefits added in i.e. non-greasy, water resistant etc etc. Since when have oil, lotion and crèmes ever been non-greasy? Food for thought.

Usually I find it difficult to try something I have no confidence in, especially if I’m expected to splash out for it- sunscreens are never cheap! But when it’s offered to you for free it would be foolish to reject it-after all nothing feels greater than something you don’t have to pay for.  However when a freebie exceeds your expectation and becomes an addiction, we have a problem.

If I was to say that maybe...just maybe... there is a sunscreen out there which essentially is grease free, can protect the skin from a number of factors in addition to burring and ageing and most importantly offers a lot more than just sun protection, you would begin to think it could only be the world’s best sunscreen- and you wouldn’t be wrong.

The next generation of sunscreen is here!  Frezyderm Velvet is an innovative sunscreen which offers moisturising and priming properties, whilst protecting the skin from all environmental factors- catering for both our health and beauty needs. Frezyderm Sunscreen Velvet with its revolutionary technology (second skin technology) is a unique sunscreen toppling whatever is in the market today.

So what makes this sunscreen so special?

·         Comes out in a light serum so no signs of greasiness, whilst allowing the skin to breathe leaving a velvet feeling texture.

·         Provides ultimate protection from ultraviolet, infrared and invisible radiation.

·         Offers a mat appearance, directly softening the look of wrinkles and providing a smooth finish.

·         Uses second skin technology which creates an invisible «second skin» for high protection and skin wellbeing.  

·         Protects the skin from sun damage whilst stimulating the recovery of damaged skin cells which can cause skin discoloration, pigmentation, freckles and wrinkles.

My favourite element of the sunscreen is the ability to use it all year around, despite the weather (one week of sun during summer is sadly all we usually get here), but the Frezyderm Velvet becomes a great moisturiser and a primer for everyday use- a multifunctional sunscreen at its best.

The Best Solution For Sweaty Feet

Believe it or not - there are more sweat glands per inch in our feet than anywhere else in the body. So for those that are blessed with large feet, consider it game over . Suffering from foot odour is a common trend which many of us experience, however some more than others - so you’re not alone...but of course that doesn’t make it okay.

So how does one resolve this smelly problem, which can cause great embarrassment to even the most hygienic individual? Some of the most common misconceptions about treating foot odour are logical yet unfortunately not quite the solution:  

Keep the feet clean: There is no doubt that regular hygiene is great, however this often only helps for a few hours. With 250,000 sweat glands, the feet will eventually sweat - but certainly not as excessively, if regularly washed.  

Wearing socks: Many seem to think that wearing socks help ‘lock’ odour in hence no stinky feet - which in fact is false. Yes its true wearing socks should absorb excessive sweat however the smell will still remain locked in and can build up a cheesy unpleasant odour! Wearing socks can actually make things worse as it creates a nice warm environment for bacteria and fungus to spread! 

Talcum Powder: It’s a known beauty fact that powder can lock in sweat, my favourite being talcum powder. Although a great idea - sadly powders tend to leave a white residue on both the socks and inside of the shoes and can be difficult to remove. Worst yet, although useful in drying out the feet - the powder tends to adopt the horrible smell of odour instead of getting rid of it, so no escaping there. 

The truth is - despite all our efforts the feet are destined to sweat, whether it’s a drop or two or a tablespoon of whiffy odour - not much can be done you might think!? There is a solution. *Drum rolls please!!!!*.......Yavaped Powder Lotion!! 

So what makes this product so great? Yavaped Powder Lotion is specially designed to cover issues many of us face whilst trying to solve the problem of sweaty feet. The innovative powder lotion is applied on like a regular crème but converts to a mint scented powder as the feet sweats, in other words allowing the feet to sweat (as it would!) but turning it into a beautiful smelling powder leaving a fresh aroma for when the feet come out. Why not turn a negative into a positive, with the help of Yavaped Powder Lotion!

ClearZal® BAC – The best and most cost effective nail Infection product

ClearZal® BAC is one of the best selling nail infection / fungal nail products in the U.K. This is because it kills 99.9% of all the fungus, bacteria and viruses that may cause nail infections.

Did you know that ClearZal® BAC is more effective than an antifungal agent alone, as 50% of nail infections are caused by bacteria! This means that in 50% of cases antifungal products will be ineffective!

ClearZal® BAC is also applied to the skin surrounding the nail as opposed to the nail plate, unlike competitor products. This is important as it means that you can wear nail polish and/or false nails whilst using ClearZal® BAC.

You can buy ClearZal® BAC by clicking here

Product Review – FrezyDerm Hair force Monodoses

A clinically proven treatment that acts fast.

Thinning hair for both men and women can lead to stress and anxiety. There are few products that are proven to work. 

We have partnered with FrezyDerm to bring effective and clinically proven hair loss products to the U.K.

Hair force Monodoses can be used for visible and fast results. It provides an intensive hair loss treatment, suitable for both men and women.  As with other therapies, a combination pack including all products required for an effective outcome will assure the best source of treatment.

You can find Hair Force products by clicking here.

National Eye Health Week: Five Fighting Foods for the Eyes

Eating a balanced diet containing the right vitamins and nutrition can assist in the maintenance of healthy vision. In essence professionals would recommend any food bright in colour to be ideal in battling against vision impairment. 

Carrots

We all remember the days when our parents would pester us to eat as many carrots as possible-well they were right to do so.  Hidden in those bright orange vegetables are beta carotenes - an antioxidant that helps reduce the risk of macular degeneration.  Simply adding carrots into salads and soups or making a dip out of them is an effortless way ensure an intake of high levels of vitamin A.

Tomatoes

The brightest fruit yet!! As well as its rich colour; the tomato is also rich in vitamin C and Iycopene, two important eye nutrients. What’s great about this fruit is that it can be used in almost every meal, either as a side salad or an ingredient to many dishes, therefore an easy nutrition for you to add to your diet.

Banquet of B’s

Broccoli, bell peppers and Brussels sprouts provide the best source of vitamin C. Vitamin C is another key antioxidant shown specifically to protect the eyes .  All it takes is a little time to stream or roast these veggies; to ensure you have the right vitamin C’s required in a complete diet.

Eggs

The most powerful food to contain the largest number of vitamins and nutrition’s comes in a form of an egg.  Eggs are an excellent sources of vitamin A, zinc, lutein, lecithin and vitamin D all significantly important eye nutrients.

Salmon

By no surprise fish is known to be rich in omega 3 fatty acids, which goes without saying is one of the most important foods for maintaining overall eye health. Research indicates that regularly eating foods high in omega-3 fats can help protect tiny blood vessels buried within the eyes. On occasions replacing a delicious fish as a substitute for meat, preferably 2 to 3-4 times a week can benefit your eyes as well as improve your general health. 

National Eye Health Week is this week!
For more information visit Vision Matters